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The builder's path

Five steps from a problem to its solution.

For: Shoppers in the EU can't tell whether a cheap product on a marketplace is the same kind that failed safety tests.

“The unexamined life is not worth living.”

ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ

Socrates · Plato, Apology 38a

Routes to a solution

Six ways to take this forward

Each route is a different kind of journey, with real people and organisations to contact at each step, starting with those in European Union.

  1. Step 1

    Join an incubator or startup mission

    They connect you to schemes and officials.

  2. Step 2

    Win a seed grant

    Prove the idea works with a small, funded prototype.

  3. Step 3

    Pilot with a public body

    A district, city or department tries it with real people.

    • Code for All ↗

      Network of civic tech groups in many countries; find the one near the problem.

What this problem needs

Ideas, sources and tools for this problem, from first interviews to funding.

  • Open data
  • Web

Ideas to explore

  • Idea 1Safety Gate matcherCompare the product title, category and image on the page with recent Safety Gate alerts using text and image similarity, and show matches above a threshold.
  • Idea 2Report-to-regulator buttonTurn a shopper's concern into a structured report with the listing URL, screenshots and the matched alert, addressed to the right national authority.

Specific to this problem

  • EU Safety Gate ↗

    The EU rapid alert system for dangerous non-food products, searchable by category.

Talk to first

Starter prompt

Built from this problem's brief. Paste it into Claude or any AI assistant.

Help me design and build a first working prototype for this problem in European Union.

Problem: Shoppers in the EU can't tell whether a cheap product on a marketplace is the same kind that failed safety tests.
Who it hurts: Parents and bargain shoppers buying toys, chargers and jewellery from large online marketplaces.
The moment it hurts: Adding a cheap baby toy or USB charger to the basket.
What people do today: Shoppers rely on photos, ratings and a CE mark that may be missing or fake. Test results from consumer groups appear in news stories, not on product pages.
Why it is still unsolved: Platforms remove a reported listing but similar items stay on sale, so a warning about one product doesn't reach shoppers looking at the next.
What solved looks like: A browser extension that, on a marketplace product page, matches the item against EU Safety Gate alerts and published consumer-group test failures for similar products, and shows a clear warning with the source before checkout.
Where: European Union

First, list what you would need to learn from the people affected before building, as interview questions.
Then propose the simplest version that would help, the screens or messages it needs, and the data it would use.
Keep it cheap to run, accessible, and respectful of people's privacy. Flag anything you are unsure about instead of guessing.
  1. Understand it

    Talk to the people who live it before you build.

    “Some things are under our control, while others are not under our control.”
    Epictetus · Enchiridion 1 (tr. W. A. Oldfather)
  2. Prototype with AI

    Get a working version in front of people fast.

    Using AI is not cheating. Every tool carries the work of the people who made it, and using it well is how knowledge has always moved forward. The thinking, the care for the people who live the problem, and the judgement are still yours.

    “The Analytical Engine weaves algebraical patterns just as the Jacquard-loom weaves flowers and leaves.”
    Ada Lovelace · Notes on Menabrea's Sketch of the Analytical Engine, Note A (1843)
  3. Find the data

    Open data that fits this problem.

    “When you know a thing, to hold that you know it; and when you do not know a thing, to allow that you do not know it: this is knowledge.”
    Confucius · Analects 2.17 (tr. J. Legge)
  4. Build it

    Tools matched to what this problem needs.

    “A journey of a thousand li starts beneath one's feet.”
    Laozi · Tao Te Ching 64
  5. Launch and get support

    Ship it responsibly, and find help and funding.

    “The first principle is that you must not fool yourself, and you are the easiest person to fool.”
    Richard Feynman · Cargo Cult Science, Caltech commencement address (1974)

Kit written for this problem from its brief; every link was checked. Links go to each provider's own site. Zetema is not paid for any listing.