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The builder's path

Five steps from a problem to its solution.

For: Onion farmers in India can't see, before loading a truck, which nearby market will pay a fair price that day.

“The unexamined life is not worth living.”

ὁ δὲ ἀνεξέταστος βίος οὐ βιωτὸς ἀνθρώπῳ

Socrates · Plato, Apology 38a

Routes to a solution

Six ways to take this forward

Each route is a different kind of journey, with real people and organisations to contact at each step, starting with those in Madhya Pradesh.

  1. Step 1

    Join an impact incubator

    Shape a model that pays for itself without excluding the people who need it.

    • SINE, IIT Bombay ↗

      IIT Bombay's incubator for technology startups.

    • Villgro ↗

      Incubator for social enterprises in health, agriculture and livelihoods.

    • Social Alpha ↗

      Lab-to-market platform for science and technology aimed at social problems.

    • Acumen ↗

      Patient capital and fellowships for enterprises serving low-income communities.

  2. Step 2

    Raise patient capital

    Impact funds and fellowships for enterprises serving low-income communities.

    • Villgro ↗

      Incubator for social enterprises in health, agriculture and livelihoods.

    • Social Alpha ↗

      Lab-to-market platform for science and technology aimed at social problems.

    • CIIE.CO (IIM Ahmedabad)

      Incubator and investor at IIM Ahmedabad, with impact programmes.

    • Acumen ↗

      Patient capital and fellowships for enterprises serving low-income communities.

What this problem needs

Ideas, sources and tools for this problem, from first interviews to funding.

  • Open data
  • Voice and phone
  • Maps
  • Alerts

Ideas to explore

  • Idea 1Net-price rankingCombine daily mandi prices and arrivals with road distance and a per-km truck cost to rank markets by what the farmer actually keeps.
  • Idea 2Morning voice callAn automated call at 5 a.m. in the farmer's language with the best two markets for the day and a glut warning when arrivals spike.

Specific to this problem

Talk to first

  • eNAM ↗

    Runs the national online mandi platform and its data.

Starter prompt

Built from this problem's brief. Paste it into Claude or any AI assistant.

Help me design and build a first working prototype for this problem in Maharashtra and Madhya Pradesh, India.

Problem: Onion farmers in India can't see, before loading a truck, which nearby market will pay a fair price that day.
Who it hurts: Small and marginal onion growers who sell through regulated wholesale markets (mandis) and lack storage.
The moment it hurts: Deciding at dawn which mandi to drive to, knowing that a wasted trip costs transport and a day's work.
What people do today: Farmers rely on traders and word of mouth. Some wait all day without an auction and end up dumping produce or selling below cost.
Why it is still unsolved: Prices are published, but late and not tied to a farmer's own location, transport cost or the queue at each market.
What solved looks like: A voice or SMS service where a farmer says their village and quantity and hears the three nearest mandis ranked by expected price minus transport cost, using that morning's arrivals and prices, plus a warning if a market is overloaded.
Where: Maharashtra and Madhya Pradesh, India

First, list what you would need to learn from the people affected before building, as interview questions.
Then propose the simplest version that would help, the screens or messages it needs, and the data it would use.
Keep it cheap to run, accessible, and respectful of people's privacy. Flag anything you are unsure about instead of guessing.
  1. Understand it

    Talk to the people who live it before you build.

    “When a man does not know what harbour he is making for, no wind is the right wind.”
    Seneca · Letters to Lucilius 71.3 (tr. R. M. Gummere)
  2. Prototype with AI

    Get a working version in front of people fast.

    Using AI is not cheating. Every tool carries the work of the people who made it, and using it well is how knowledge has always moved forward. The thinking, the care for the people who live the problem, and the judgement are still yours.

    “The Analytical Engine weaves algebraical patterns just as the Jacquard-loom weaves flowers and leaves.”
    Ada Lovelace · Notes on Menabrea's Sketch of the Analytical Engine, Note A (1843)
  3. Find the data

    Open data that fits this problem.

    “In the fields of observation chance favours only the prepared mind.”

    Dans les champs de l'observation le hasard ne favorise que les esprits préparés.

    Louis Pasteur · lecture at the University of Lille, 7 December 1854
  4. Build it

    Tools matched to what this problem needs.

    “Give me a place to stand, and I will move the earth.”

    δός μοι πᾶ στῶ καὶ τὰν γᾶν κινάσω

    Archimedes · as reported by Pappus of Alexandria
  5. Launch and get support

    Ship it responsibly, and find help and funding.

    “The first principle is that you must not fool yourself, and you are the easiest person to fool.”
    Richard Feynman · Cargo Cult Science, Caltech commencement address (1974)

Kit written for this problem from its brief; every link was checked. Links go to each provider's own site. Zetema is not paid for any listing.